Jude Brooks
I help organisations turn social purpose ambitions into clear strategy and meaningful action.
I’m a collaborative and inspiring leader driven by a passion for balancing profit and purpose. With over 30 years’ experience across senior leadership, marketing, social impact and governance, I work with responsible businesses and purpose-led organisations navigating complexity, change or growth. I help them move from ambition to action, aligning values with decisions, strengthening culture, and building long-term value for both the organisation and society.
My work sits where strategy, leadership and accountability meet. I bring energy, curiosity and challenge to the room, asking the questions others avoid, cutting through noise, and helping teams make sense of complexity. I’m particularly effective at translating big, sometimes messy ambition into coherent plans, compelling stories and practical next steps that people can genuinely own.
I’m known for my passion, momentum and belief in what’s possible. I care deeply about the work and the people doing it, and I bring high standards alongside warmth, humour and a strong bias towards delivery. I do my best work with people who want to lead responsibly, think boldly, and make change that actually sticks.
How would you describe yourself or your work in a few words?
Helping organisations lead responsibly and effectively.
Recent clients
BERRI, Hastings Direct, Citizens Advice.
What do you like to do for fun?
Good food, good wine and good company. Meaningful conversations. Listening. Cultural experiences that move me and make me feel alive. Walking the dog. Dancing. Gardening.
If you had a day where you could do absolutely anything, what would you do?
Spend it with people I care about, somewhere inspiring, with no agenda beyond good company and a great meal.